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Problem
A client of a communication agency complained of his product, judged too
technical by the traditional technology press, receiving few reactions.
Solution
The agency provided me with the necessary documentation and I published an article
on the site La Factory, of which I am the editor: less than 2 hours later,
their client was referenced on news.google.fr. Within 48 hours, he was featured
on the first page of results of Google France. And also as a press cutting in
Pressindex, who feature La Factory in their database. All without counting the readers who consult La Factory daily.
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Spreading the word
